Starting Your Own Business–The Third Puzzle Piece–Understanding Your Motivation
In the first two posts we have looked at two components that are often overlooked in a successful small business startup.
1. Build the business around you and your passions
2. Act as though you cannot fail.
You may not think these are important. After all, where’s the focus on sales, marketing, cash flow, business planning or hiring? Truthfully, you can get all the information you need on these subjects from the internet, books, government agencies and schools.
I think you would agree that there is plenty of education in these areas. How come in today’s world, with an abundance of information like never before, that starting up your own business or running your own business doesn’t seem to be any easier?
The short answer is that people are not building businesses around their passions and around who they are. As a result, they get into a business and end up creating a job they don’t like. Last time I checked, when you don’t like something you either get out of it or end up performing at less than an optimum level.
The third piece to successfully creating your own business is create a job you like. To do this you must truly understand and appreciate “Who” you are. This is what I call a “soft skill.”
Understand what you are motivated to do. And, understand what you are not motivated to do. Make sure that somehow you cover what you are not motivated to do.
You can do this through other people or create a system that takes care of it for you. The goal is to create a business, and more importantly, a job for yourself that you love. One of the key steps to small business success is enthusiasm.
Be enthusiastic about what you are creating. If you aren’t enthusiastic, neither will any one else.
Tags: small business successful, starting up your own business, Starting Your Own Business