That’s right!  To be successful in growing your small business you must know that when everything else fails all you need to do is go back and read the directions.

You may be asking yourself, what does he mean?

Growing small business and small business growth don’t come with directions.

You are right in one sense.  Yes, you can read a small business ebook or books about small business success. Or you can have consultants, advisors or coaches to help you along.

But, without a clear set of directions you are 60% more likely to fail.  What are directions?  Directions are the goals you set.  Goals are not just for a week or a month.

Goals must also be long term.  They must give direction for the next year, five years out and ten years and beyond.

To have the success you desire you must have goals.  Your goals are the directions you will go back to read.  They will keep you on course.  They will help keep the vision of success alive.

Yet, without goals you will have a tendency to waste a lot of energy wandering and bumping into things.  This takes time, energy and causes pain.  It happens because you have no set of directions.

• Create your own set of directions.
• Create your own performance strategy for success.
• Write down your goals.

When you do these things you increase the odds of your success by 60%.  Those are the directions for small business growth and success.