Is business coaching for you?  Whether you are starting up a business or running your own business the answer is….it depends.  What I want to do is to give you some things to think about as to whether small business coaching is right for you. 

Over years of experience and hundreds of clients I have found some things that they all have had in common. 

First, in owning your own business and to do it successfully, you must be open to change.  The first thing I determine is whether or not you are open to change.  Words about change come easily but I look behind the words to see if there is a history of action.  If there is then I will consider you as a potential client. 

Secondly, I determine if there has been a pattern of success in your business, or past businesses.  If you are in a position where your business is drowning you don’t need another life preserver, like coaching, thrown at you.    There is only so much you can grab onto when things are rough.  And, in this situation you are more likely to be focused on running your business by reaction to crisis as opposed to having and taking the time to work on yourself. 

The third aspect I look for is someone who is “successfully disatisfied”.  Are you enjoying some degree of success yet feel stuck or overwhelmed?  If you are having these feelings and want to be held accountable for your success then you may be a good candidate for business coaching. 

The fourth aspect to successful business coaching is:  Will you allow yourself to be held accountable?  This is the key.  If all the other things are in place yet you don’t want to be or won’t be held accountable, there isn’t much that can be done to help you.

The truth is that most small business owners practice self-accountability.  They remain in the same patterns that brought the challenges and problems they now face.  They will try one fix after another.  But, until they are held accountable for what they do and how they do it by someone else, such as a coach, nothing will change. 

If your business and life is not where you would like it then most likely you could use some outside accountability.  Without outside accountability you are operating on your business and yourself as if it was ”do it yourself heart surgery.”  And, you know what the results of “do it yourself heart surgery” are failure. 

Coaching is about being held accountable to create the pathways that you want to upgrade your business and life for greater success.

Inflexibility is one of the deadly mistakes that can prevent small business growth or to cause a small business to fail.  A successful performance strategy for growing small business must include flexibility.  After all, if you don’t embrace change you will be run over by it. 

I came across this solution for dealing with inflexibility.  It comes from one of my favorite authors, John Maxwell.  Go to www.JohnMaxwell.com and find a book of his to read.  It will be well worth your time.  The following shows the humorous, and often truthful responses, that come when people are inflexible. 

Inflexibility is the enemy of personal growth, success and achievement. 

The Top Ten Strategies For Dealing With A Dead Horse

1.  Buy a stronger whip.

2.  Change riders

3.  Appoint a committee to study the horse.

4.  Appoint a team to revive the horse.

5.  Send out a memo declaring the horse isn’t really dead.

6.  Hire an expensive consultant to find “the real problem.”

7.  Harness several dead horses together for increased speed and efficiency.

8.  Rewrite the standard definition of a live horse.

9.  Declare the horse to be better, faster, and cheaper when dead.

10.  Promote the dead horse to a supervisory position.

Most of you have probably seen these solutions enacted at some point in your business career or life. 

So, how do you deal with the challenge of inflexibility.  When your horse is dead and your inflexibility is causing you to hold onto something that isn’t working, dismount. 

Small business coaching is about helping people to learn how to dismount, let go of thoughts and processes that aren’t working and to bury them.  Only once the things that don’t work are buried or put in a safe place, may you move forward. 

And, the way to move forward is to come up with a new performance strategy. Embrace change.  Embrace flexibility.  When you do, you will be able to mount a live horse and gallop forward to the success you desire.

You now have your vision.  You are clear as to what you must do.  Yet, do you have commitment?  Most people will state that they do.  Yet, the truth is most don’t.  At the sign of the first difficulty or set back they will quit. 

Successful small business is about commitment.  It is about commitment to the actions that will help you achieve your vision of the successful business and life.  Here’s the tricky part.  Very often we confuse commitment with involvement.  How many times do we hear someone talk about change yet see nothing happen.  That’s involvement.  It doesn’t work. 

COMMITMENT IS THE KEY!

To grow small business and to have your small business successful you must have commitment.  Very often a small business coaching or business life coaching can add emphasis to your commitment and ultimately increase your odds of success. 

Here’s where small business coaching can help.   Logically, your vision and plan makes sense.  Logic is half the solution.  The second half of the solution, and more often than not the most difficult, is the emotional component. 

Coaching success is about taking that 18 inch highway from the head to the heart and keeping it as clear as possible.  For without clarity, you can’t be committed. 

To Increase Your Opportunity To Be In The Winner’s Circle:

1.  Be clear. 

2.  Be committed. 

3.  Get someone to help you with the clarity and to hold you accountable for the commitment. 

Self-accountability usually doesn’t work.  When you hold yourself accountable to others, whether it be a small business coach, employees or someone else,  you have taken on a performance strategy that can create a successful small business.

Very often I hear this question.  How can I have success or bring more success into my business and life? 

There are literally an infinite number of paths one can take to achieve the success they want personally and in growing small business. 

But there is one step to having a successful small business that you must take.

You must come to the edge and…….

What do you think is next?  What do you have to do when you come to the edge?

To grow a small business you must know the next step.  When you do, you can choose the pathway to the success you desire. 

It is a step you can take yourself.  But, more often than not, it is taken with the help of others.  It could be an associate, friend, small business coach or business advisor. 

To have a successful business you must come to the edge and…..

When most people come to the edge they pull back and say, “I can’t get much closer or I will fall.”

Fear sets in.  As a result things stay the same.  The success and freedom they desire eludes them.  Their frustration mounts. 

The answer to be successful is to find the right person to be with you when you come to the edge.  The right person will be there to push you over the edge. 

And at the very moment they push you off the edge you will become more and strive for the success you desire because you will have to learn how to fly.

Learn how to fly and you will be successful.

You have identified your target market.  And, you have some thoughts on how to reach them.  These are great first steps.  Now you are ready to create some brochures, fliers, an email campaign, etc.  Good!

There are other resources including many small business courses and small business books that can help.  Successful small business is not just about owning your own business.  It’s about creating accountability, a performance strategy,  to take the success actions needed.  Very often, small business coaching, because small businesses for the most part lack a board of directors, can provide the accountability and help accelerate the success process.

But before you get into the creative part you must have a powerfully crafted message.  You can have beautiful materials that don’t deliver what you want because the message is not strong.  A successful performance strategy for marketing and sales will have a message crafted with impact.

1.  Identify the customer or client’s pain, want or need.

2.  Show how your product or the service is the solution to their pain want or need.

3.  Let them know about the benefit of using your product or service as the solution.  For example, faster delivery times, fewer break downs, more personal service, saving money, etc.

A powerful message will incorporate these three points and will state, restate it and state it again.

And, a great way to do this is to tell stories.  Every one loves a story.  We can get the facts almost anywhere.  A story about your product or service marries logic and emotion and adds credibility.   Doing this is a key to small business growth.

As has been said many times, facts tell, stories sell.  Tell your story.  That is your marketing campaign.  Successful small business tells a good story.  And, when you tell it well and when you follow the formula above it can lead you to greater sales.

Owning your own business is a challenge.  And one of the greatest challenges is to have a marketing and sales performance strategy.  The biggest challenge once you have decided on what you are going to do is to execute it faithfully.

Successful small business is about executing the fundamentals.  Remember, most small businesses fail not from lack of ideas but from lack of discipline.  Lack of discipline creates a lack of action. 

Small business coaching, small business courses or small business books and small business ebooks can help create structure and accountability to take the action for success.  Or there are audio courses that can help

Not only does action cure fear.  It will bring success.  You must act on your plan.  In putting together a plan there are a couple of steps that can help you.

1.  Have a database of your existing customers and/or create one of the ones you want to have.

2.  Identify target markets within your existing customers or within the customer base you want to have.

3.  Identify their wants and needs.

4.  Identify how you are going to solve their wants and needs.

This will get you started on a successful performance strategy for marketing and sales.  In the next post we will get into the key to a successful marketing and sales performance strategy.  Start creating and working on the four areas listed and you will be on your way to having a small business running successfully.

When owning your own business one focus is more small business growth. In an earlier post I talked about the first rule of exceptional customer service, which is to have a good attitude.  A good attitude means having your customer service set up to provide for the needs of your customers, not your needs.  For many that would seem to be obvious.

Rule #2 has to do with your employees or independent contractors if they are to be involved in customer service.  One of the biggest mistakes I see in small business coaching is not giving the very people who can help you with the process of providing exceptional customer service, ownership of how to provide good customer service.

As a result, the customer service department or area bumps along and becomes your negative marketing department. Of course this doesn’t help any one’s attitude or morale.  To get others and you, the small busines owner,  truly involved in providing exceptional customer service you can start practicing with your employees or contractors.

When you do you will have a small business running well and a successful small business for you, your employees and your customers.  And, the satisfaction you will feel from a growing small business will be great.

Instruct them that when they bring you a problem that you also want them to bring three solutions.  If they have two or one, that is okay.  But, ask for three.  Listen to these solutions.  And, more importantly, look for ways to incorporate anything good you hear into the customer service process.  Not only do you start building a sense of ownership but also a sense of team.  Your employees know and feel that we are all in this together.

If you practice having them offer solutions to problems and giving them ownership in the outcome you will start building a customer service department that is on the way to being exceptional and part of your positive marketing department.  When you sow these seeds you will reap small business success and small business growth.

In owning your own business one of the most important things to help you grow is to provide exceptional customer service.  Yet, we get engrossed in delivering the product or service and do a poor job of handling problems and questions. 

Ultimately, this will kill most small businesses.  Small business growth and running small business successfully is not something you do by chance but by design.

How often have we heard about or had direct experience with a company where we paid our money and then there was a problem.  I am sure all of you have had this happen to you at one time or another.  And, when we have a problem the worst part is not be able to reach someone who can give us some immediate direction to resolve our problem. 

Too often, companies today and many small businesses look at customer service as an expense.  When done right, customer service can become a profit center.  There are many components to having successful customer service.  More than we can discuss here.  In fact there are small business books, small business ebooks and small business courses that address customer service.

Let’s take a look at one component.  Successful small business is in larger part about having a good attitude.  A good attitude in this instance means validating the customers thoughts and feelings.  Rule number one to exceptional customer service and having a successful small business is that it is all about them and their perception.  That is a good attitude.  It is not about you. 

In working with small business and small business coaching some of the deadly phrases I hear go along these lines….”I’m sorry but I got busy or I would have called you back.”  Another is: ” I had a crisis or the employee was sick and that’s why no one got back to you.”  I could go on and on but you get the point. 

All of these responses are deadly because it becomes all about you and not about them.  What you are saying to them is that you don’t run your business well enough to take care of them.  In essence when they are calling you with a problem and you don’t respond properly or in a reasonable amount of time you are subconsciously telling them that they now have to run this part of your business since you aren’t capable of it. 

Think about it.  When you have to call someone more than once to get a response then you are having to solve the problem you have but now you are having to solve another problem which is poor customer service. Now you are asking or telling the customer by your actions to manage this part of your business since you can’t.  This will kill a small business if the customers start having to manage your customer service department. 

Rule number one is to have a good attitude where you put yourself in your customer’s position.  Then, and this is the key, design your customer service to meet the customer’s needs.  When you do, you will be amazed at the growth your business will experience when you handle problems well.

Too often when we are self-employed we focus on outside circumstances and things.  In a way, we let them lead our lives.  One of the steps to business success is to be a business owner who knows how to filter the good from the bad.  What I am referring to is your ability to let the good stuff in and to keep the bad stuff out.

Think about it.  Most of the information you receive is because you allow yourself to receive it.  One of the keys to leading yourself to have small business growth and to growth in  life is to look at what you are allowing into your mind.  I have worked with many business owners who see remarkable improvement when they start filtering out the negative information that comes to them.

After all, if you have no control over something there is very little need to keep being informed about it.  Certainly, it is okay to know that it exists.  But, to continually focus on something that you can’t control creates two negatives.

1.  You feel a sense that you are powerless.  This will actually keep you from leading yourself and your business forward. 

2.  The second thing is that once you receive negative information and keep bringing it up it is like bringing up something from the past that you can’t change.  When you can’t change something it will rob you of the initiative to move forward in your business and your life.

You may ask why is developing this filtering mechanism important to your well being.  Remember two things. 

1.  In small business coaching and coaching success I have business owners focus on the fact that their mind is a muscle.  You can lead yourself well by feeding your mind with good positive thoughts. 

2.  Secondly, owning your own businesss andleading yourself in your business and life is not as much about managing time as it is about managing energy.  Time management work is important.  But, the results of time management will be reflected in the level of energy you maintain.

When you are focusing on the present and the future, and the positive they can bring, then you will have the energy.  More importantly, when you have the energy you can carve out the time to do those things that will allow you to design the business and life of freedom and abundance you desire.

Follow the steps to business success and you will lead yourself to the business and life you desire.

In owning your own business you may have experienced or are experiencing the treadmill.  The treadmill is where every day appears to be the same.  Yes, there are some minor changes.  Yes, there may be some progress.  Yet, overall the pervasive feeling in our business and life is one of deadening uniformity.  If this is the case, you are stuck on the treadmill.

How do you know you are on the treadmill?  For most of us, it is difficult to see ourselves and our situations realistically.  Here are three components, and there are others, that let you know that you are on the treadmill.

1.  Your enthusiasm is generally low when it comes to work and your business.

2.  Your work or your business don’t positively energize you.

3.  You feel overwhelmed or stuck about the possibility of change or your ability to change.

To have small business growth and to have your small business successful you must get off of the treadmill.  Sometimes the answer to change and getting off the treadmill may be something as simple as time management work.  When you manage your time better you will have more energy and enthusiasm.

Yet, very often we try to effect this change ourselves and are not successful.  This makes things worse.  Deep down we know we are defeating ourselves.

Small business books or small business ebooks can start giving you a new perspective and move you toward the change you desire.  There are also small business courses or home study courses that can help.

And, if you truly want to accelerate the process of getting off the treadmill and having the successful performance you desire then small business coaching may be the best solution.

Regardless, in order to have the business and life you want you must change.  Without change you will be doing the same thing over and over again and get the same results.