To grow your small business and be successful you must expand your thinking.  After all, if your thinking never changes, then you will not be in control of creating your future.  Think about it.  If you don’t change then you will be constantly reacting to the changing business climate. 

That’s a tough way to do business.  You are always one step behind.  General Douglas McArthur, the famous World War II general once said that all defeat can be explained by two words, “too late.”  Too late in anticipating the problem.  Too late in preparing a plan of action.  And, too late in executing the plan. 

To have your small business successful you must embrace change.  If you don’t then it will run over you.  To this point I have talked about external success.  That is how success may appear to others.  Yet, true success is an inside job.  It starts within you, the business owner.  Embracing change is a successful performance strategy. 

Whether you are starting up your own business or running your own business all success starts within you, the business owner.  Here are four points to remember.

1. Your past shapes, to an extent, who you are. 

1. You determine who you become…..not circumstances, people or things.

1. The best helping hand you have is at the end of your arm.

1. Listen and learn  to focus

Here’s wishing you success and all the freedom and abundance life has to offer.

Very often I am asked:  “What can i do to imporve my business?  The economy isn’t good.  I have lsot customers.  It’s more difficult to find new prospects, customers or clients.”

Interestingly, while this is a harsh reality for many businesses, it is not for many others.  How come?  There a many reasons.  Much of the time it has to do with being in the right market niche when the economy turns sour.  But, this is circumstantial. 

To learn how to have a good business in spite of a bad economy look at the businesses, regardless of market niche that demonstrate “positive deviance. ”

What is positive deviance?  It is those businesses that are doing something positive that enables them to stand out from the competition regardless of the economy.  What are those positive things?  There are many points but I will focus on two things.

1.  Exceptional Customer Service

2.  Turning customers into advocates

These businesses are successful because they treat their clients and customers like first class passengers on their airline.  There customers do experience exceptional customer service.

And, they turn customers into advocates because they take their relationship beyond the initial transaction.  Part of a good marketing business plan is to add value to the relationship.  This may be done with a regular newsletter, cards or a follow up phone call. 

Small business growth and growing small business are not done by accident.  They are done by design.  In this design with exceptional customer service and deepening the relationship the business is able to generate referrals and do it consistently. 

How do you get referrals?  By turning your database of customers and clients into your sales force with exceptional customer service and adding value to the relationship.  This takes time and a consistent approach. 

Regardless of where your business is now you can start on this success process.  It is a winning performance strategy.  After all, you did start your small business to win.

A parasite is an organism that invades the body of the host organism and ultimately sucks the life out the host, in most cases, causing it to die.  Too often, I have worked with business owners and professionals who have a good business but at the same time are stuck, overwhelmed or just plain unhappy. 

What’s holding them back?  You would think that it would be obvious.  It’s the parasites and they are not obvious.  If they were, we would never let them enter.  Whether you are starting up your own business or running your own business here are some things to look for. 

1. Process parasites
2. Relational parasites
3. Thought parasites
4. Client parasites

For this post let’s look at the first one, process parasites.  This refers to your process of doing business and the parasites are the things that need to be eliminated from your process to improve your business.  Are any of your methods causing you to have higher costs, greater inconvenience or adversely affecting your product or service?  Most of the time in small business there are things we can improve in the process. 

But to improve the process means to embrace change.  After all, the old way is the way things have always been done around here.  Why change?  As is said, “Don’t fix what isn’t broke”.  Sadly, the parasites in a business process have become tolerations. 

And, if you don’t develop the discipline of eliminating tolerations then guess what, you will keep adding them.  This is not a process for growing small business.  And, you will add them to the point where your business process and you will be a mess.  The small business growth and success you desire will be unattainable.

Look at your business process now.  Or, get someone to look at it for you.  To have the success you desire you must minimize or eliminate the tolerations.  After all, in owning your own business you have a choice when it comes to change.  You can either let it run over you or you can embrace it. 

Be in the habit of embracing change and you will be successful.   

After all if you have a good marketing business plan or a successful performance strategy for small business growth you should be doing well.  Maybe?

One of the greatest challenges in starting your own business is to select the right business for you.  You may think that this is the easiest part.  What I have found from years of experience and hundreds of clients is that if you select the wrong business the rest really doesn’t matter. 

I have three free products to help you in this process.  That’s right.  They are free!  There are no strings attached.  I have a free audio mini course–The 10 Deadly Mistakes Entrepreneurs And Solo Professionals Make And How To Avoid Them.  There is second free course focusing on successful character in self-employment–Winning Character Traits.  And the third free course deals with a critical aspect to self-employment success–Winning Personal Development. 

Owning your own business is more than just a statement.  It is owning the investment, the systems and the emotions to make that business successful.  All three are critical to your success.  What I see most of the time is people getting into a business because they have had experience in that type of business. 

They usually bring one of two skills to the business.  They either know how to deliver or make the product or service.  Or, they know how to manage the business.  Very seldom, do they truly know how to do both.  They may think they know how to do both but the reality is that, more often than not, this is not the case.

Small business growth and to have your small business successful is about both delivering the product or service while doing a great job of managing.  It does not matter how good your marketing business plan is if you can’t give exceptional customer service in the quality and delivery of your product. 

Is selecting a business because you have experience in it wrong?  The general answer is no.  That is a good place to begin the selection process.  The key is to select a business that emphasizes your strengths.  And, if you are getting into something that does not make sense financially and whose systems have you doing things you don’t enjoy then the odds are that you will experience the negative emotion of unhappiness. 

And, unhappiness will lead to burnout.  Obviously, there are many things to consider when looking for a successful performance strategy in starting your own business.  Whether it is a bad economy or a good one, the key to your long term success, more often than not, is in the happiness that you feel. 

If you aren’t happy in your business it is like putting yourself in jail every day.  You only have so much time on this earth.  You might as well make it count by investing your money time and energy where you will be happy.  Check out my three free offerings.  They are free now but that will probably change.  Here’s wishing for you to have the freedom and abundance you desire.

In the previous two posts I have discussed two important challenges to starting a business, whether it be in a bad economy or a good one.  A successful performance strategy involves two things.  First, you must determine if you truly have a market for your product or service. 

Secondly, you must know how susceptible your market is to fluctuations in economic cycles.  Think about it.  Eight months ago most businesses were riding high.  Things have changed quickly and not for the better.  Is what you are thinking of getting into subject to wild fluctuations? 

This may seem obvious.  Life and business is the study of the obvious.  And, too often people overlook the obvious in their enthusiasm or pursuit of the next thing that is going to bring them new wealth and a new life.  Small business growth and having a successful marketing business plan is about being a master of the obvious.

Remember, history doesn’t repeat itself.  Only those who fail to study history repeat its mistakes.  Be a good student of history. 

The third challenge to starting your business in a bad economy is to ask:  What business should I get into during an economic downturn?  You may be saying at this point—this must be obvious.  I have answered the first two challenges.  I have a market for my service and it is one that has promise during an economic downturn. 

What business should you get into?  You have the market.  You can market to it.  But is the business you want to get into honoring “who you are?”  This is the one element that is most often overlooked and the one that leads to failure and burnout.  Growing small business is not an accident.  Small business growth is a function of good design.

Think about it.  You have a market for your product or service.  And, it is a good market.  Yet, the skills and disciplines you must employ to be successful are not part of, or a developed part of your skill set.  In the pursuit of the dollar, I have watched more people end up in a wreck because they did not get into a business that honors who they are. 

Here’s an example.  A man I know opened a one-man auto repair shop nearby.  His knowledge and ability to repair cars was extraordinary.  His business grew.  Unfortunately, his people skills didn’t.  He had always been a great technician but had not developed great people skills.  In the beginning when his business was small he didn’t feel as pressured. 

As it grew he had to spend more time with people and as a result he was repairing cars late into the night.  You may say, the obvious solutiion is to hire someone.  But, when you are challenged in your people skills and have the attitude that no one can do the job as well as you are you likely to hire someone?  No. 

The result was that after two years he was out of business and back working for another repair shop.  The worst part was that he was broken by his failure.  The good news is that he realizes his attitude about people undid him and now he is attempting to do something about it. 

Whatever business you start be sure that a lot of that business honors who you are.  Yes, there are certain skills you can learn.  But, there are ones that even if you learn them you would be better off delegating those tasks to someone else. 

Look beyond the startup phase and envision what you want your business and life to look like.  If you truly don’t see that picture being accomplished you may be better off looking into another type of business.

In the previous post we looked at the first challenge of what type of business to start in a bad economy.  The first challenge was to determine if you have a market with some depth for your product or service. 

Challenge #2 is about how vulnerable the market, you wish to pursue, is to economic cycles.  Most products and services can and will be affected by economic cycles.  The key is how large are the fluctuations will be. 

Of course, that is hard to know.  But, I would suggest that you research some history of how your market fared during previous economic downturns.  If your product or service falls more into the category of a “want” rather than a “need” then the probability of failure is increased. 

But, that is not always the case.  Let’s look at the leisure or recreational industry.  You may say, and correctly so, that leisure or recreational activities fall in the “want” area.  Yet, people still are going to do something to enjoy themselves.  Very often they will possibly go to more movies instead of concerts because of the expense.  Or, travel may be limited to seeing things in their immediate area as opposed to a large or expensive trip.

The goal is to find a market that will still be needed during a downturn.  Basic services such as cleaning, caretaking of others and bookkeeping are examples of services that should see a reduced negative impact during a downturn.

When starting up your own business, especially in a bad economy, you will move ahead much more quickly if the down cycles are shallow.   A successful performance strategy demands this.  And, to have more consistent small business growth it is critical that you know as much as you can about your market. 

Growing small business is not just about having a great marketing plan.  It is about having a product or service that is needed or will be in demand even when economic times aren’t good.

Inflexibility is one of the deadly mistakes that can prevent small business growth or to cause a small business to fail.  A successful performance strategy for growing small business must include flexibility.  After all, if you don’t embrace change you will be run over by it. 

I came across this solution for dealing with inflexibility.  It comes from one of my favorite authors, John Maxwell.  Go to www.JohnMaxwell.com and find a book of his to read.  It will be well worth your time.  The following shows the humorous, and often truthful responses, that come when people are inflexible. 

Inflexibility is the enemy of personal growth, success and achievement. 

The Top Ten Strategies For Dealing With A Dead Horse

1.  Buy a stronger whip.

2.  Change riders

3.  Appoint a committee to study the horse.

4.  Appoint a team to revive the horse.

5.  Send out a memo declaring the horse isn’t really dead.

6.  Hire an expensive consultant to find “the real problem.”

7.  Harness several dead horses together for increased speed and efficiency.

8.  Rewrite the standard definition of a live horse.

9.  Declare the horse to be better, faster, and cheaper when dead.

10.  Promote the dead horse to a supervisory position.

Most of you have probably seen these solutions enacted at some point in your business career or life. 

So, how do you deal with the challenge of inflexibility.  When your horse is dead and your inflexibility is causing you to hold onto something that isn’t working, dismount. 

Small business coaching is about helping people to learn how to dismount, let go of thoughts and processes that aren’t working and to bury them.  Only once the things that don’t work are buried or put in a safe place, may you move forward. 

And, the way to move forward is to come up with a new performance strategy. Embrace change.  Embrace flexibility.  When you do, you will be able to mount a live horse and gallop forward to the success you desire.

To have a successful business whether you are starting your own business or running your own business you must have positive, forward momentum. 

In the last post, I spoke about your small business being like an airplane.  If it is carrying too much baggage then it can’t take off and get you where you want to go.  Small business growth requires momentum. 

The first step to gaining momentum is to lighten your baggage.  Then you can take the plane of your business down the runway and take off.  Small business growth is dependent on keeping your momentum. 

Now you are up in the sky.  You are sailing along.  You are above the clouds.  It took a great deal of energy to take off.  What should you do now?

Pull back on the throttle.  Too many business owners burn out even after they have achieved some degree of success because they never pull back on the throttle and cruise for a while. 

They don’t fully comprehend the importance of their mental and emotional health to their business.  They are the engine that drives their growing small business and creates the steps to business success. 

Yet, they run at full throttle and eventually that engine wears out.  The key to personal and business success is to keep the momentum but at the same time pulling back on the throttle when appropriate. 

Without pulling back on the throttle it is hard to keep perspective.  You make your own business decisions.  But, with a loss of perspective that comes from burnout or overwork you increase the odds of killing your momentum and taking the plane of your business back down through the clouds to a crash landing.

A small business startup is a challenging experience.  It is easy to become absorbed in one area and distracted in another.  But, to have your small business successful and to take the steps to business success, you must keep one thing in mind.  Your customer must have a great experience. 

Too often when you are creating your marketing business plan or coming up with a successful performance strategy, the customer experience gets overlooked.  For customers to want to return and for them to spread the word their experience must exceed being good.  It must be great.

Growing small business is about growing your customer base.  Your customer base, if they have that “WOW!” experience will become a part of your sales force.  Think about it. 

Different isn’t necessarily better.  But better is always different.  Are you giving them a better experience to talk about.  In an era of great competition and many product similarities how can you differentiate your customer’s experience in a positive way?

It could be something as simple as a follow up thank you note or email.  And, don’t try to send anything else in this communication.  If you do, it is another in your face sales pitch and is more likely to take your excited customer and cool him or her very quickly.

Think about a great customer experience you have had.  Think of ways to get your customers to say “WOW” not only about your product but about your organization and you.  When you do you are building a foundation to have your small business successful.

Have you ever spent a great deal of time learning about something, only in the end, to not apply it and have very little to show for it?  If you are truly trying to move forward in your business, then the answer will be yes.  That’s the good news!

Education for many is a solution to a problem or a challenge in growing small business.  Yet, small business growth is not so much about what you learn as it is about applying what you have learned.  And, since education takes time it is critical for you to be learning things that you are going to apply.

The bad news: If you aren’t learning things that you will apply, then you are actually hurting yourself.

Why?  Since education takes time, and time is finite, education that is not on purpose causes you to procrastinate and keeps you from doing things that would benefit your business.

Educated procrastination is not a successful performance strategy.  It eats up time and can lead to failure.  Growing small business is about having education that is on purpose.  If your education is not on purpose you will end up with “too much of nothing.”